Review + Release: Nike Air Max 90 BeTrue
Nike is a socially involved brand, as demonstrated by the launch of a BeTrue collection every year. Nike supports the LGBTQ + community with this collection. It is therefore no coincidence that the collection is launched in June, which is Pride Month. During Pride Month, freedom, love and tolerance are celebrated.
Part of the BeTrue collection of 2019 is the Nike Air Max 90 BeTrue. This colourful sneaker is the subject of this Review + Release.
This year’s BeTrue collection has been developed in collaboration with the Gilbert Baker Foundation.
This fund is committed to diversity in the US, and is named after the designer of the famous rainbow flag. This flag has been the symbol of the LGBTQ + community since 1978.
The BeTrue collection for 2019 consists of 4 pairs of sneakers and 1 pair of bath slippers. The rainbow flag is featured on all items.
In addition to the Air Max 90, the collection includes the Nike Air Tailwind 79, Nike Air Max 720, Nike Zoom Pegasus Turbo and the Nike Benassi (slides).
The BeTrue collection is not Nike’s only effort during Pride Month. For example, the Beaverton brand also organises worldwide activities that are all about freedom, love and tolerance.
A color run and lottery are organised in the UK. In addition, Nike sets up chat cafes where people can exchange experiences.
Let’s talk sneakers
Enough about Pride Month, let’s talk sneakers. The Nike Air Max 90 was originally a running shoe. The sneaker is from, yes, 1990. 29 years later, the Air Max 90 is still one of the most popular models of the American brand.
The Nike Air Max 90 BeTrue is anything but a standard version of the classic. The silhouette is no different from its predecessors, but the sneaker is distinctive in its details.
This creates the illusion that the Swoosh is on the shoe in all colours of the Pride flag. There is also no logo on the tongue of the sneaker, and the name of the American brand on the heel has been replaced by a rectangle.
Furthermore, the insoles are worth mentioning. The left sole is bright pink and contains the signature of Gilbert Baker, while the right sole is executed in all Pride colours with the explanation of what each color represents.
This colourful Air Max 90 will appear on June 24th.
Review Nike Air Max 90 BeTrue
Only the appearance of this striking Air Max 90 makes the sneaker extremely cool. The entire Pride background story only makes the shoe cooler.
I predict that it will not be easy to score this instant classic, because the demand will be immense.
The colors, the previously described details: this sneaker has a top-notch look.
Since I don’t scatter 10s quickly, I keep it at an enthusiastic 9.5.
This retro variant of the 29-year-old Air Max 90 design is firmly constructed. The only weak point is the nose of white mesh, both in material and in color.
If you handle the nose with care (don’t wear the sneakers to busy parties or on rainy days), you can enjoy a fresh pair of shoes for a long time.
This sneaker breathes “retro running shoe” in all its fibres. The result is that the shoe moves towards the danger zone on this part.
The enthusiastic colours push this cheerful classic over the edge and make the sneaker unsuitable for many office floors.
Nike Air Max 90 BeTrue
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Images Nike Air Max 90 BeTrue
Video’s Nike Air Max 90 BeTrue
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